Last month, I went over questions that you must ask your capacity search engine optimization agency concerning its processes. That set of questions is critical, as earlier than shifting forward with any of the myriads of search engine optimization agencies out there, you should constantly determine whether or not they will be positioned your web page liable to penalization in the primary serps (leaving your website worse off than while your marketing campaign started).

However, many people getting to know seo groups are unaware that capability penalization is even an issue – they’re in the main inquisitive about the results that the seo corporation can gain. This installment of the three-element series will consciousness on inquiries to determine the competence of any seo corporation that you are thinking about. To discover whether any specific employer is worthy of your acceptance as true within phrases of consequences, remember asking the following:

“Do you require that I make modifications to my website content?”

Any seo organizations that solution “no” to this question are either using shady strategies or only scratching the floor of true seo. Certainly, some elements can be modified on an internet site that is in large part obvious to the user, including name tags, meta tags, and alt tags. While making adjustments to these elements can boost rankings, it’s going to now not provide you with the search engine dominance over your competitors that you prefer. Remember, serps are interested in matching content (what seems on your web pages) with search queries (the phrases humans are typing into search engines like google and yahoo).

The hassle with a seo organization only manipulating the in large part unseen elements is that search engines like google recognize that those factors are decided by using the internet site’s proprietor and may not really mirror the actual content material that appears on the internet pages. To carry out well throughout the maximum famous engines, you need to ensure that your search engine optimization organization appropriately addresses famous search queries inside your pages. And this nearly usually calls for changes to your content material.

“Will you be adding extra pages to my internet site?”

If a search engine optimization organization solutions “no” to this question but solutions “yes” to the question above, it possibly way that it will likely be using what I call the “shoehorn” method to optimization. This method will try and shoehorn keyphrases into present pages on your website, in preference to increasing your website to include new content.

The trouble with this method is that your current pages will not, without delay, deal with the search query. When search engine optimization businesses shoehorn in key phrases, they may achieve excessive ratings for you. However, you likely won’t have many lengthy-time period site visitors. For instance, assume that your business enterprise makes widgets and you have an “approximately us” web page for your web page that gives a quick history of your employer, in addition to touch information and using guidelines. If your search engine optimization agency optimizes this web page for “custom widget pricing,” and also you finally gain high ratings for the phrase, it does now not necessarily imply that you’ll see plenty of advantage. One can deduce from the question that people are searching out real pricing information, no longer facts on which your organization is placed or turned into the base. Another web page without delay addresses they seek query is only a click of the back button away.