Last month, I reviewed questions you must ask your capacity search engine optimization agency concerning its processes. That set of questions is critical, as earlier than shifting forward with any of the myriads of search engine optimization agencies out there, you should constantly determine whether or not they will position your web page liable to penalization in the primary serps (leaving your website worse off than while your marketing campaign started).

However, many people who get to know SEO groups are unaware that capability penalization is even an issue – they’re mainly curious about the results that the SEO corporation can gain. This installment of the three-element series will concentrate on inquiries to determine the competence of any seo corporation you are considering. To discover whether any specific employer is worthy of your acceptance as true within phrases of consequences, remember to ask the following:

“Do you require that I make modifications to my website content?”

Any seo organizations that answer “no” to this question either use shady strategies or only scratch the floor of true seo. Certainly, some elements that are largely obvious to the user can be modified on an internet site, including name tags, meta tags, and alt tags. While adjusting to these elements can boost rankings, it will now not provide you with the search engine dominance over your competitors that you prefer. Remember, serps are interested in matching content (what seems to be on your web pages) with search queries (the phrases humans are typing into search engines like Google and Yahoo).

The hassle with an SEO organization only manipulating the unseen elements in large part is that search engines like Google recognize that those factors are decided by using the internet site’s proprietor and may not mirror the actual content material that appears on the internet pages. To carry out well throughout the most famous engines, you must ensure that your optimization organization appropriately addresses famous search queries inside your pages. And this nearly usually calls for changes to your content material.

“Will you be adding extra pages to my internet site?”

If a search engine optimization organization answers “no” to this question but answers “yes” to the question above, it may be using what I call the “shoehorn” method of optimization. This method will try to shoehorn keyphrases into present pages on your website in preference to increasing your website’s inclusion of new content.

The trouble with this method is that your current pages will not, without delay, deal with the search query. When search engine optimization businesses shoehorn in key phrases, they may achieve excessive ratings for you. However, you likely won’t have many site visitors for a lengthy period. For instance, assume that your business enterprise makes widgets and you have an “approximately us” web page for your web page that gives a quick history of your employer, in addition to touching information and using guidelines. Suppose your search engine optimization agency optimizes this web page for “custom widget pricing,” you finally gain high ratings for the phrase. In that case, it does not necessarily imply that you’ll see many advantages. One can deduce from the question that people are searching out real pricing information, no longer facts on which your organization is placed or turned into the base. Another web page without delay addresses the query is only a click of the back button away.