The New Media Royalty and How to Reach the Latest Breed
In the front row at style fairs around the world, editors, celebrities, designers, and buyers are being pushed aside to make way for the trendy breed of fashion royalty – the fashion blogger.
These bloggers can now be discovered front and middle along the traditional style percent (suppose thirteen 12 months old blogging sensation Tavi Gevinson front row at Dior Couture)! With Tavi’s weblog Style Rookie achieving hundreds of thousands of fans it’s far no marvel that bloggers at the moment are part of the elite media magnificence.
The blogging emergence isn’t always restricted to style by myself though! Bloggers are invading each vicinity conceivable with mummy, travel, meals, and tech running a blog hub attracting interest.
So how are you going to set up relationships with these pinnacle bloggers to reach your target audience?
We’ve given you the 5 R’s – studies, study, respond, recognize and repurpose that will help you in your manner…
RESEARCH: Like all precise PR’s you need to do a little homework first due to the fact chances are, your target bloggers are active on Twitter and Facebook. Find and comply with them on Twitter and like their Facebook Fan pages in the event that they have them. As well as providing you with extra perception into their work and personalities, something you can do to reveal social media support will go an extended way toward getting their attention and constructing a courting. Subscribe to their newsletters to show your interest.
READ: If you are going to start pitching to bloggers you’ll want to understand precisely what they write approximately and who their target market is – so study their past posts. This can even help you to get a experience for their style. Do they do food reviews? Or do they snap snapshots of road fashion? There is no use of organizing a relationship with a mummy blogger, in case your product is a door convertible.
RESPOND: Comment regularly on their blog. A blogger is more likely to assist you to visitor put up or evaluate your merchandise in case you are already lively. That method commenting frequently. But maintain in mind, commenting would not imply “tremendous publish!” Instead, make certain they’ve substance with the aid of referring to something particularly of their post in order that they understand you have read it.
RESPECT: Nothing is a bigger turn off to maximum bloggers than receiving a car generated the email (or one that lacks any non-public touches). Blogging is a personal medium so tailor your first point of touch to the blogger you’re writing to. Use their call, point out their blog, show which you’re now not sending out an electronic mail to lots of humans but are speaking to them. Make positive their call is spelled efficaciously. Also, remember that it is a two manner avenue. Don’t send pitch after pitch. Let them understand what you may do for them – perhaps a visitor weblog for your enterprise’s blog or a giveaway for his or her readers. After all, you cannot expect them to give you maximum exposure with minimum benefit.
REPURPOSE: Share their content! If you run your own weblog then periodically create your own posts that refer to theirs. You can include a hyperlink back to their submit because the blogger can see which you’re sharing their content material, or proportion their posts on Twitter and Facebook. By doing this on a semi-regular basis, the blogger will observe and feel more inclined to return the desire.