ChatGPT has altered the way the world perceives AI in today’s times. Artificial intelligence is no longer associated with chaotic robots trying to take over the world. Instead, the savvy present-day marketer knows that, although AI is indeed taking over the world, it is for the betterment of all, especially marketers.

AI has recently evolved to a level that is now becoming essential for all business owners who wish to thrive in the market. With the advent of new and advanced AI features, design tools are becoming increasingly innovative, efficient, and faster, thereby streamlining the entire marketing process.

If you run a fashion brand and are confused about which AI tools to use for your marketing, here are five tools to help you jump-start the entire process and make an informed decision.

1. Canva

• Magic Media: With Canvas Magic Media, you can easily generate images and short videos using AI and simple text prompts. Easily create mood board visuals, aesthetic backgrounds, or editorial-style shots without expensive shoots.
• Magic Design: Easily create complete branded visuals by uploading a photo or entering a text prompt. For fashion marketing, this can be useful. Upload product images and instantly get a ready-to-post social media layout or promo flyer.
• Magic Animate: Skip the hassle of manually creating designs, as Canvas Magic Animates can help you develop designs with aesthetic transitions and effects. Fashion marketers can utilize this to produce engaging content, such as product launches, lookbooks, or behind-the-scenes footage, for Reels or TikTok.
• Magic Write: Save your creativity for your designs, and let Canvas Magic write type product descriptions, captions, ads, emails, etc., with its AI copywriting tool. This tool can help marketers craft compelling Instagram captions, email newsletter introductions, or product bios.
• Magic Design for Video: With its plethora of effects, transitions, and templates, Magic Design can create stunning video visuals that leave a lasting impression. With this AI tool, fashion brands can create fashion highlights, behind-the-scenes (BTS) reels, outfit-of-the-day montages, and other relevant and engaging video format content.

Priced at $6.50 per month, the Pro version offers additional AI features not available in the free version.

2. Adobe Express AI

• Generate Template: This tool enables you to instantly create aesthetic and appealing templates that match your fashion brand’s vibe, making it ideal for sales, lookbooks, or new collection launches. It’s super handy when you need professional-looking graphics quickly.
• Generate Image: Type in a simple prompt, and let Adobe Express’s AI create original images for you, eliminating the need for a photoshoot! This tool is ideal for creating aesthetic backgrounds, mood boards, or social media visuals that align with your brand’s vibe.
• Remove Background: This AI tool makes editing easy and seamless. It can remove the background from any image with just a click. It’s convenient for making your clothes or models stand out in catalogs, Instagram reels, or lookbooks, without messy backgrounds.
• Caption Video: Skip the need for manually creating captions and let Adobe Express’s AI tool generate and add captions to your videos. This can enhance the overall comprehension and acceptance of your videos, providing viewers with a brief introduction to the message you want to convey.
• Remove Video Background: For fashion brands heavily reliant on video content for marketing, this AI background remover can remove unwanted backgrounds or objects, creating stunning backgrounds in videos. Create stunning visuals with your models in picturesque backdrops, all powered by AI.

Priced at $9.99 per month for individuals and $4.99 per month for teams, opting for the paid versions is more beneficial due to the absence of caps.

3. Visme

• AI Brand Design Tools: Help you easily create your fashion brand’s entire look, including your logo, colors, fonts, and overall style, simply by entering your brand name and vibe.
• AI Image Generator: Type in a simple idea and let the AI tool create a unique and tailored image per your requirements (text prompt). It’s your new best friend for creating gorgeous visuals, from mood boards to campaign pics, without the hassle of booking a photoshoot.
• AI Designer: This AI tool whips up branded content like social posts, flyers, and infographics, all tailored to your style and goals. A total game-changer for creating eye-catching sale flyers, style tips, and new collection promos—saving you loads of time for your Instagram and email campaigns!
• AI Text Generator: This AI tool makes crafting headlines, captions, and product descriptions a breeze! It’s ideal for creating eye-catching fashion captions, sales copy, and new launch posts, saving you time and helping you level up your content.
• AI Image Edit Tools can be your go-to tool for editing and enhancing images, such as removing backgrounds, retouching, and resizing. It is ideal for creating flawless product and model shots for lookbooks, social media, and catalogs.

Priced at $29 per month, the Pro version offers enhanced AI features, including more credits and improved download options for AI-generated content.

4. Piktochart

• AI Instagram Post Generator: This AI tool is ideal for crafting stylish posts that highlight your latest collections, sales, or outfit ideas, keeping your feed fresh and on-brand.
• AI Carousel Maker: Amazing for creating Instagram carousels, letting you share multiple slides in one post. Whether you’re sharing styling tips, breaking down outfits, or showing how to rock a new trend, it helps you pack a lot of fun and stylish content into one post. It’s the perfect way to keep your followers swiping and engaged with your feed!
• AI Social Media Post Generator: This tool creates posts that match your fashion brand’s style and tone. It saves you time by automatically generating content to maintain consistency without the hassle.
• AI Facebook Post Generator: Make Facebook marketing a breeze by creating posts for Facebook, which can be used for ads and marketing your brand.
• AI Image Generator: Say goodbye to stock images and utilize this AI tool to craft custom visuals for your brand, including campaign images, promotional banners, and creative lifestyle shots.
• AI Poster: If you are a brand big on print or digital posters, Piktochart can come in handy with its AI poster designer. Great for creating posters for sales events, store promotions, or seasonal fashion collections.
• AI Flyer Generator: If you have any upcoming events that need to be promoted, Piktochart’s flyer generator can be ideal for creating flyers that highlight your forthcoming fashion events.

Priced at $14 per month, the Pro version offers more AI credits, thereby enhancing AI usage.

5. PosterMyWall

• AI Writer: Instantly generate engaging social media captions, email copy, and more, so you’re always ready to post. Say goodbye to writer’s block and create personalized fashion content quickly and easily, keeping your messaging fresh and consistent.
• AI Background Remover: Fashion marketing doesn’t have to be tiresome, and this tool can simplify it even further. With just one click, you can add a hint of professionalism to your pictures and videos by removing unwanted objects or backgrounds.
• AI Images: one of the best AI image generators on the internet, simple text prompts can enable you to create stunning, tailored images that can tie together the entire vibe of your posts and visual content with this tool.
• AI Subtitle Generator: If your brand has international clients, adding subtitles to your video content can significantly enhance accessibility.

Mostly free, but AI-powered tools require a paid subscription of $9.95 per month.

The best fit for you?

Providing a definitive answer can be challenging, as each tool has its unique features. If your brand is constantly producing new products and posting on social media, Canva, with its AI-powered features and affordable plans, can be your best bet. Opt for Adobe Express if you want beautiful, ready-to-use templates for lookbooks, sales, or new product launches, along with the option for quick and straightforward editing.

Visme can be an ideal option for fashion businesses that are either new or undergoing a rebrand, as its AI tools can assist to a great extent. For fashion brands that heavily rely on carousel posts, Piktochart can be a valuable tool.

Suppose you are a business that relies on social media marketing and likes to incorporate other tools (email marketing, flyers, brochures, etc.). In that case, PosterMyWall, with its extensive templates and intuitive AI tools, can significantly enhance your overall marketing operations.